objective objective

Build identity and website for a European outsourcing solutions product

Create a brand with 'Wow factor'. Use bold headings and modern animation trends. Showcase company expertise to target customers (digital agencies).

My contribution: (Project Lead) Branding, Prototyping, User Experience, UI Design, Website Build, Style Guide, Brand Resources.

This showcase page has been built using the brand's style guidelines, to preserve the original design. Note: I built the original site Webflow, then one year later built the same site in Wordpress (using Elementor Theme). The site has continued to be developed since I left my previous employer.

Webflow Site Wordpress Site

Strong * Design * Branding *

Bold * Modern * Professional *

brand brand

Font-family: Monserrat Regular

Font-family: Monserrat Bold

Style One Style Two

Logo development

Around 2020 the parent company logo was redesigned. Based on this concept we built our own logo 'language' and guidelines for all child products.

Icon development

Based on the development of the old logos icon, I used a unique set of vector graphics throughout the site to strengthen the brand identity. This decision coincided with the choice to avoid relying on unnecessary stock content and relevance imagery throughout the product.

award award

In 2021 we won a Web Excellence Award for the website and marketing.

"This website displays a fantastic spectrum of animation and parallax scrolling effects whilst also communicating a great brand experience and messaging." Web Award

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My web designer work